Generative media’s breakthrough moment: Insights from Runway
Anthony Maggio, Mark Dembo
Runway · Cloudflare
Agents are a new kind of visitor: they don't render your CSS or click your ads, but there's a paying human on the other end of every request — block them, and you block your customer. Today, billions of those requests are bots re-fetching pages that haven't changed: machine effort with no outcome for either side. This talk lays out the four primitives of a web reshaped around this visitor: readable, discoverable, callable, payable — plus the identity layer underneath, and why they have to be built on open standards. How agents read, discover, call, and pay will decide whether the Internet stays open or whether a handful of stacks own discovery, identity, and payments and everyone else routes through them.
Anthony Maggio, Mark Dembo
Runway · Cloudflare
Micah Wylde
Cloudflare
Raphaël Beamonte
Ramp
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---
title: "Building an open agentic Internet: Discoverable, callable, and payable"
url: "https://www.cloudflare.com/connect/2026/session/building-an-open-agentic-internet-discoverable-callable-and-payable"
year: 2026
---
# Building an open agentic Internet: Discoverable, callable, and payable
[Watch session](https://www.cloudflare.com/connect/2026/session/building-an-open-agentic-internet-discoverable-callable-and-payable?play=1)
Player: https://iframe.cloudflarestream.com/6a4218b7b72a53bdad3542c633787dd2
## Session details
- **Track:** Agent Cloud
- **Topics:** Agentic AI & MCP, Agentic ROI, AI transformation
- **Solution areas:** Core Platform, Application Performance, Developer Platform
## About this session
Agents are a new kind of visitor: they don't render your CSS or click your ads, but there's a paying human on the other end of every request — block them, and you block your customer. Today, billions of those requests are bots re-fetching pages that haven't changed: machine effort with no outcome for either side. This talk lays out the four primitives of a web reshaped around this visitor: readable, discoverable, callable, payable — plus the identity layer underneath, and why they have to be built on open standards. How agents read, discover, call, and pay will decide whether the Internet stays open or whether a handful of stacks own discovery, identity, and payments and everyone else routes through them.
## Speakers
- [Matthew Conroy](https://www.cloudflare.com/connect/speakers/2421412) — Senior Director, Product Management, Cloudflare
## Related sessions
- [Generative media’s breakthrough moment: Insights from Runway](https://www.cloudflare.com/connect/2026/session/generative-medias-breakthrough-moment-insights-from-runway)
- [Turning data questions into data infra with Cloudflare Basin](https://www.cloudflare.com/connect/2026/session/turning-data-questions-into-data-infra-with-the-cloudflare-data-platform)
- [Ferrisway: Ramp’s global routing layer on Cloudflare](https://www.cloudflare.com/connect/2026/session/isolating-ai-how-ramp-runs-agent-code-for-customers-on-containers)
## More from Connect
- [All sessions](https://www.cloudflare.com/connect/)
- [Get notified for Connect 2027](https://www.cloudflare.com/connect#2027)